【Foreign Language Center】
Are you curious about how to make advertising? Are you interested in how a creative idea transforms into a complete advertising campaign? Join our session to explore the communication junctures in the making of advertising!

In this lecture, John Murn will present the varied forms of communication required to take a concept for an advertising message from idea to a fully realized campaign. Because advertising is a creative industry that requires both business and creative considerations, this engaging session will illustrate the many kinds of interactions that advertising professionals navigate, spanning presentations, negotiations, budget discussions, strategy, creative brainstorming, and more.

* ENGLISH WITH A PURPOSE! The session is designed as part of the course ‘English for the Cultural and Creative Industries’ (文創產業英文).Students can attend this event to gain a deeper insight into the ad-making process. Enroll next semester and stay tuned for more special sessions!

Lecturer: John Murn
Dual bachelor's degrees in English and Journalism from the University of Wisconsin
College advisor at VIS Experimental High School Over 15 years of experience in marketing and brand strategy
Founder of All Hands Taiwan

Date and Time: October 30, 12:30~14:00
Place: International Building, Room 301
Link：https://reurl.cc/WNKqoO
Registration form:：https://reurl.cc/qvRQby
Registration period：till October 29, 16:00
*Limited lunch Boxes are provided for the lecture.